Content Marketing Strategies to be followed in 2020
Content marketing, when carried out in the right manner can produce outstanding results for companies that are planning to scale their business to the next level. According to a research, content marketing can generate 3 times higher leads at 62% lower the cost of traditional marketing. In essence, content marketing can help businesses to achieve brand awareness, while also ensuring lead acquisition, lead nurturing and higher sales. In this article, discover the top content marketing strategies that businesses need to follow in 2020.
1. Content Generated by User:
A study has revealed that 85 percent of consumers feel that user generated content is more influential when compared to the brand content. This clearly implies that content generated by users engages both the consumers and also helps you to generate more content using less time and resources by understanding the messages and ideas being discussed in your community. Thus, in 2020, you must determine what encourages your audience to discuss ideas and share content. Furthermore, you must also determine what you need to do to engage customers to generate more content through them.
2. Continue Rise of Video:
Video marketing is critical to engaging and inspiring the customers. Consumers prefer video over other types of content when trying to find out more about new services and products. Typically, 80 percent of the people say that they switch between online and video search when researching for products to purchase. Another research report revealed that 50 percent of the shoppers believed that online video has assisted them in taking an accurate decision about a specific product or brand.
This implies that in 2020, you need to incorporate video in your content marketing plan. Also, based on your brand as well as target audience, you can create a video that connects with your audience and prompts them to choose your brand over others.
Voice, is yet another content strategy that companies can use to grow their business. According to a market study, adoption of smart speaker has gone up by 38.9 percent in 2019. In essence, providing compelling voice-activated and utility based content to consumers provides fresh avenues for engagement. It allows businesses to reach out to customers through social media and other platforms that require high budgets and expenditure.
4. Create Long-form and Well-researched Content:
Businesses need to realize that long form and well researched content continues to exist. In 2020, companies need to follow this trend to gain the trust of their consumers, showcase their brand, generate well-researched content and improve their SEO. Long form of content also helps companies to improve their search engine ranking.
5. Podcast Creation:
Podcasts have gained prominence in recent years. According to a research report, the podcast listeners have tripled in the last 10 years and this number will continue to grow in the months to come. Thus, in 2020, businesses need to focus on creating a podcast for their brand. But, remember, coming up with a podcast just for creating one is not the right way forward! Make sure, you have clear strategy for creating a podcast and make one that is focused on your brand.