Advertising Vendor: The Most Important Thing To Look In For!
Updated: Jun 3, 2019
When most business owners, marketing officers look for a advertising or creative agency usually they look out for portfolio, pricing, relevant work experience, professionalism. But what they miss out is who's making their creatives.
Most of the people have the misconception of anyone who holds a camera can make a branding video for them, specially when the business owner has budget constraints. Let's bust the myth and know how to judge the capabilities of agencies from a different perspective.
MAJOR TRAITS OF A FILMMAKER
Authority: Great filmmakers must have a strong sense of authority. They are responsible for leading a team to create an outstanding finished product and must command the team to ensure they are working at their best.
Communication: Great filmmakers must have excellent communication skills. They must be able to clearly articulate what their production goals are and be able to work with all team members to accomplish that goal.
Creativity: They must be very creative, and able to generate ideas for stories, backgrounds, music, and other elements involved in a film production.
Decisiveness: Great filmmakers must be able to make firm decisions and stick to them to help ensure production stays on track.
Drive: A great filmmaker has a tremendous sense of drive and ambition. He or she is willing to do whatever it takes to rise to the top of the industry and make great films.
Grace Under Pressure: Great filmmakers are able to handle pressure well. They understand that complications will arise during the filmmaking process and are able to handle the stress.
Open Minded: Great filmmakers are open-minded to changes in their ideas. They accept input readily and consider other points of view without judgment.
Problem Solving: Great filmmakers can quickly address problems that arise during production. They are able to identify problems and figure out the best way to fix them.
Technologically Savvy: A great filmmaker is familiar with many, if not all, of the technological elements that are involved in the film making process, and has a grasp on what is feasible and what is not.
Vision: Great filmmakers have terrific vision and can see the film from its conception through to its final product. They never lose sight of the ultimate goal.
At Mindbound Creatives, we are proud to have set of filmmakers and highly technical savvy brand strategists who are redefining branding for companies while you are reading this.
So, next time you have meeting with an advertising agency; ask them,"Who is going to make the video for us, a videographer or a filmmaker?
To watch works made by our filmmakers, click here.