• Mindbound Blog Team

Video Marketing In 2019 Will Continue To Explode As Way To Reach Customers! [Free Resource]

Updated: Dec 11, 2018

Advertising, a very integral part of a marketing process when it comes to reach the target customer with a very positive message & long bearing impact on their life. We can say best means of communication & enabling customer engagements. Alongwith traditional media, video adverts shared much space in the field of marketing ideas. Digital marketing & social media marketing are on hype nowdays, still you might wonder while you watch YouTube or Netflix, there are ads coming either before it starts or in the middle. It's ages when viewers disliked ad breaks in lieu of losing interest of watching any movie or a video. But with more shared digital space things got changed in huge.

Evidently with the recent data on Youtube, the largest video content platform featuring innumerable videos on varied topics of learning to travel to food and anything you can never think of, that people spend most of the time on watching videos, which means viewers are more attracted to visual modes of things rather on reading something. Hunt down any reason why. We tell you the biggest reason is TIME. Advertisements where helps to generate a strong BRAND, implying a product/service name with certain qualities which brings about good prospects about it.

Video marketing!! Isn't it a bit strange to hear? Let us tell you, it's nothing extra as you thought of. Just that an old wine in a new bottle. But what is it? In simple words it's just a video as those of ads we see frequently during breaks or so. A simple means of a video made to promote or market a "BRAND", yes you heard right, a 'BRAND'. A video can help you to build your product/service as a "BRAND" in the market & create a niche among the customers to avail it by focusing more on the attributes of the product or service.

Absolutely no doubt when Youtube has become the most sought after site for video watching what Google became for years ago. In fact, Youtube is now the world’s 2nd biggest search engine for more than 1,8 billion people registered on the site to check it daily to watch 5 billion videos. Every 60 seconds more than 300 hours of HD quality video being uploaded to YouTube to contribute to already massive collection of 1,300,000,000 videos.For a generation of cord-cutters, people who abandoned traditional TV or in the process of doing so, YouTube has earned a reputation of the media that brings up video content that is relevant to their interests and it allows them to consume it in time when it makes sense to them. There are others who are seeking for people’s attention, such as Netflix, Hulu and recently Facebook has been building its video content muscle to join the party by testing ads that play in the middle of the video.

So we say- why not you use these mediums as a catalyst to promote yourself as a "BRAND". You must have seen even if while you read a blog or online content a sudden window pops up & seeks to show you a video of few seconds, we could never imagine that it can even a way to aware people about your presence in the market.

The Internet stats that circulates poses a very strong sense that in the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content. As such, the landscape of content marketing has changed, as well. Today, content only succeeds if it delivers what consumers want, when and how they want it. Fortunately, it’s easy to keep up with the changing landscape when you invest in cutting-edge forms of content, such as video marketing. In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want.

Image: Slidely/PROMO | Full Infographic in The End of the Article

Let's put some figures before you:

1. Video is projected to claim more than 80% of all web traffic by 2019. online content will consist of 80 percent video marketing, and mobile consumption of video content

2. Adding a video to marketing emails can boost click-through rates by 200-300%.

3. Embedding videos in landing pages can increase conversion rates by 80%.

4. 90% of customers report that product videos help them make purchasing decisions.

5. According to YouTube, mobile video consumption grows by 100% every year.

6. 64% of customers are more likely to buy a product online after watching a video about it.

7. 87% of online marketers are currently using video content in their digital marketing strategies.

8. A third of all the time people spend online is dedicated to watching videos.

9. Video ads now account for more than 35% of all ad spending online.

10. 59% of company decision makers would rather watch a video than read an article or blog post.

Smart reasons why should you choose video marketing:

  • Video is a golden asset for SEO, it can increase your site's search optimization.

  • In recent years, much of content marketing shifted to video streaming while it boosts conversion rates.

  • Video promotes brand recall, as it's highly visual & auditory.

  • A key to stronger consumer attention.

  • Video involves higher engagement.

  • Video contents performs well on all devices.

  • Video helps strengthen your Brand message.

  • Video content has higher potential to go viral & rise in revenue generation rates.

  • Keeps the "BRAND" message brief & short.

  • Builds a inherent curiosity among people.

  • Video content is the key to building trust.

  • Stronger emotional connect.

  • Better e-mail click through.

  • Greater optimization opportunities.

So you take any bigger names established as a brand has taken video marketing as one of the strategies to reach target audience & influence them, makes an appeal in the most authentic way.

Why should you be behind...we help you to establish as a brand which you must bring that to life. As we say "video does what text doesn't" !!

Image: Slidely/PROMO

#marketing #content #branding #B2B #sales #publicrelation #marketingtrends #leadgeneration

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