Everyone has experienced receiving an email or a push notification from a business they frequently use that they weren’t expecting and, quite simply, may not have wanted. While a lot of outreach fits into this category, there is one important form of message that recipients not only need and desire to receive, but also expect to receive. Consider delivery confirmations, emails for password resets, and all the other small exchanges that keep modern life running smoothly.
This type of outreach is referred to as transactional messaging, and in many circumstances, failure to send these messages can result in an issue and a poor customer experience.
